What should a merchandiser know during an interview?

General recommendations

Writing a competent resume means creating the necessary first impression. Use a resume sample to apply for a job as a merchandiser.

Important:

The main rule of writing is brevity. Do not exceed the recommended length of one page. For conciseness , provide information in list, table format

.

In the first block of your resume, reflect your desired level of employment

. As a rule, an employee is required for a five-day work week, full-time (8-hour shift). Less often, a merchandiser is required for half a day, for the morning or evening hours (registration under a contract).

Please indicate your desired salary

: salary and bonus amount (average salary level in the market is 25-40 thousand rubles). But if you do not have any special achievements or extensive experience, then it is better not to mention such information.

Add a photo to your merchandiser's resume: show a neat appearance that matches the business format.

Consider the basic requirements for the information you enter: select only relevant information that will be of interest to the employer, do not forget about conciseness and reliability.

Achievements of a merchandiser on a resume

The merchandiser's achievements include an increase in sales volumes and the number of outlets serviced daily, the successful organization and implementation of promotions, and the acquisition of new skills. Gratitude from management and even success in training new employees in the basics of merchandising can also be considered achievements.

Examples of achievements in a merchandiser's resume:

1. Implementation of a plan for visiting retail outlets throughout the entire operating period (up to 18 stores).
2. Organized and carried out about two dozen successful advertising campaigns.
3. Developed training for training new employees (trainees).
4. Regularly exceeding sales plans by 10–30%.
5. Completed advanced training courses in visual merchandising.

Work experience on merchandiser resume

The work of a merchandiser according to the type of main activity is divided into several types:

• stationary, in one large store;
• business card (makes visits to customers);
• mobile (visits retail outlets).

In the “About yourself” section, indicate what type of work you are ready for. In the “Work Experience” block, indicate the relevant experience.

Main responsibilities of a merchandiser:

• product display;
• control of balances and shelf occupancy;
• control of the availability of correct price tags;
• consultation with customers on the assortment.

Employers may also assign additional duties to an employee:

• placing an order;
• participation in current promotions (creating an advertising campaign, publishing articles and videos, placing goods on promotional displays);
• interaction with staff to solve problems related to the product;
• drawing up a monthly report on the work done.

Don’t list the typical responsibilities of a merchandiser for your resume, focus on your individual work experience

. Tell us what additional functions you performed in your previous places of work, and what achievements you are proud of.

Select information based on the company you plan to work for: logistics center, local store, retail chain, manufacturer. Only include experience relevant to the potential job

.

Example

If you want to work for a manufacturer, indicate that you have already worked on the company's image.

Below is an example of how you can fill out the responsibilities of a merchandiser in a resume:

• Period:
  January 2021 – present
• Organization:

  LLC "Mikhailovskaya Manufactory"

• Job title:

  Merchandiser.

• Responsibilities:

  — Layout of goods according to a planogram — Inventory, replenishment of stocks, acceptance of goods — Audit of competitors’ promotions — Maintaining reports, accompanying documents — Price analysis, their updating — Supporting the company’s image, conducting promotions — Visiting TT, representing the brand in them Achievements over the past 2 years

  : — Worked with 15 TT. Established contact with TT staff. — Created a promotion based on my report. — Developed standards for product display.

• Period:
  May 2015 – January 2021 (8 months)
• Organization:

  "Incanto".

• Job title:

  Merchandiser.

• Responsibilities:

  — Display of goods, subsorting — Inventory, control of balances — Acceptance of goods, reporting — Carrying out promotions

merchandiser resume:

Golovchenko Andrey Alekseevich
(Andrey Golovchenko)

Target:

Filling the position of merchandiser.

September 2007 – June 2012 Kiev State Institute of Trade, specialty “sales manager”, specialist diploma (full-time study).

June 2012 – October 2014 Novotech store, Kyiv. Functional responsibilities: -consulting customers on products; — provision of warranty documentation to buyers; - display of goods; — participation in inventory; — participation in promotions.

— Confident PC user, knowledge of office programs and equipment; — Ability to work with large amounts of information; - Fast learner; — Desire to develop; — Ability to sell and persuade; — Language proficiency: Russian and Ukrainian languages ​​are fluent; English – basic (spoken, written).

Ambitiousness, ability to work for results, ability to work in a team, dedication, energy, communication skills, analytical mind, high degree of self-organization.

Marital status: Not maried. Children: no. Driver's license: yes (have a personal car). Possibility of business trips: yes.

Article source: https://master-rezume.com/primery-rezyume/merchendajzer

What to do if you have no work experience

As a rule, employees with at least one year of experience in the position are required. But in practice, employers also hire people with less experience. Experience in related positions is suitable

: sales representative, merchandiser, assistant merchandiser, sales consultant, store administrator.

If you have no experience, describe your skills, personal qualities, and level of education.

Indicate in the “About yourself” or “Personal qualities” column that you are able to learn quickly

. There is a chance that the employer will agree to hire an inexperienced employee on a probationary period. Supplement your resume with information about skills that can be considered professional.

Professional and additional education in marketing, economics, and sales programs will be an advantage. Write down these advantages on your resume form.

Pros and cons of the profession. Requirements

The undeniable advantages of this profession include a relatively low entry threshold. To work as a merchandiser, no higher education is required. Although its presence will be a plus for the applicant for the position. Quite often, companies recruit young people or students for this position. An employee can acquire basic skills and important information in a relatively short period of time. After this, the aspiring merchandiser is ready for full-time work. In addition to the low entry threshold, the advantages include stable demand and the opportunity for career growth.

Flaws:

• spends a lot of time on your feet;
• the need to move from one store to another (for mobile merchandisers);
• the likelihood of conflict situations (with store representatives or customers).

The career of a capable and hardworking merchandiser can develop quite quickly. The next step is the position of supervisor. Over time, the employee can look forward to the position of sales representative or management position.

To work effectively as a merchandiser, the following personal qualities are required:

• communication skills;
• responsibility;
• punctuality;
• accuracy;
• neat appearance;
• diligence.

Education on a merchandiser's resume

To work as a merchandiser, a secondary education is sufficient. Employers do not specify the faculty. If the education received corresponds to the knowledge level of the merchandiser, indicate the faculty and specialty

. It is wrong to hide such advantages.

Taking courses that increase the level of knowledge and skills of a merchandiser is encouraged. Proper design of this block will give an advantage.

An example of correctly filling out the “Education” section:

Education:

• Educational institution:
  National Research Nizhny Novgorod State University named after. N.I. Lobachevsky
• Faculty:

  Commercial

• Speciality:

  Sales Manager

• Year of ending:

  2010

Information about completed courses can be submitted in the following way:

Courses:

• Year of ending:
  2015
• Course name:

  Organization Marketing

• Conducting organization:

  Moscow Institute of Management (MIM)

If you speak a foreign language, be sure to indicate this using the international classification.

Merchandiser resume example

City: Kazan Date of birth: March 24, 1991 Desired salary: from 55,000 rubles Employment: Full time Work schedule: Full day

Purpose: Merchandiser Key skills:

• Skills in visual merchandising of stores and displays.
• Skills in drawing up planograms.
• Knowledge of marketing basics.

Work experience July 2013 - Present Merchandiser - LLC "Baby Nutrition Center" Wholesale and retail sales of baby food

Job responsibilities:

• Visiting retail outlets along a given route.
• Monitoring, rotation, control of display and expiration dates.
• Reconciliation of balances, reporting.

Professional achievements:

• Fulfillment of sales plan by 120%.
• Worked with an assortment of more than 200 product items, up to 20 retail outlets.

Education September 2009 - June 2013 Kazan Technical University named after. A.N. Tupolev Faculty: Trade and Commerce Specialty: Trade and purchasing activities Form of study: Full-time

Courses and trainings February 2021 - March 2021 Visual merchandising courses Venue: International School of Professions

Additional information Driving license: Category B

Foreign languages: English (Written)

About me: Merchandiser with more than 7 years of experience.

Merchandiser resume skills

The main requirements for the performer: knowledge and compliance with merchandising rules

(block, linear display of goods). Drawing up documents requires skills in working with office programs.

Depending on the specifics of the work, other requirements are also imposed. Common key skills on a resume:

• knowledge of special programs: “Spaceman”, “Autocad”, “Telepad”;
• merchandising itself is the display of goods according to different schemes;
• basic skills in economic analysis and sales psychology;
• work with accompanying documentation, reporting;
• carrying out inventories, receiving goods.

Below are the key skills in a resume as an example for a merchandiser:
Professional skills of a merchandiser:

Professional skills

We offer you a possible list of professional skills for compiling a merchandiser resume.

• knowledge of visual merchandising;
• experience working with regional networks;
• knowledge of the principles of displaying goods;
• knowledge of the principles of placement of POS materials;
• experience working with economy-class and premium-class stores;
• experience in negotiations with top company officials;
• skills in working with a PC and a cash register;
• control over the balance of goods in the warehouse and timely replenishment of stocks;
• control over the level of sales and prompt changes in tactics in the event of a decrease or increase in consumer demand;
• experience in product promotion;
• ability to plan and organize your work day;
• knowledge of the rules for organizing a sales area, the principles of zoning retail space;
• skills in assessing the efficiency of use of retail space;
• knowledge of the basic principles of displaying goods in technical specifications in relation to goods of different categories;
• monitoring the level of sales of sponsored goods, promptly changing tactics;
• Experience in conducting analytical reporting and monitoring the actions of competitors.

What to write about yourself in a merchandiser's resume

Applicants for the position of merchandiser should also mention the presence of:

• medical books (if you plan to work with products);
• Internet access from a smartphone;
• a good camera (sometimes required for work);
• personal car (you often have to drive around).

In the requirements for merchandisers, employers also write down the desired personal qualities:

• diligence, honesty (the employer needs a person who is not afraid to entrust responsible work);
• neatness (for those whose responsibilities include maintaining order on the shelves);
• energy (for mobile merchandisers);
• communication skills, punctuality (for business cards).

Before filling out this section, you need to look at the vacancy text again and indicate in the document the personal skills that meet the requirements.

An example of filling out the “About Me” block:

About Me:

• I have a lot of knowledge in my field of merchandising. Conducted reporting in the mobile application. I have a smartphone with Android4 system. I learn quickly, I am ready to explore new directions. I have a valid medical card. The car has recently had a technical inspection.

Example of filling out the “Personal Qualities” block:
Personal Qualities of a Merchandiser:

You can also talk about your personal hobby in your resume, but only if it is directly or indirectly related to your profession. Otherwise, such information will be unnecessary.

Merchandiser resume sample

The profession of a merchandiser is associated with promoting the sale of goods in retail outlets, controlling the display and assortment of the company's products.
This is a relatively new profession, widespread in the field of wholesale and retail sales, and having mastered it, many young professionals are moving up the career ladder. When writing a resume, you should take into account that versatile skills are important for a merchandiser - an analytical mind, confidence and the ability to persuade. Often companies recruit young staff for this position, so education is not an urgent issue, but if you plan to get a promotion, then education will be useful to you. As for work experience, experience in sales is welcome; this will confirm the knowledge and ability to sell and achieve your goals. Well, the main thing that employers pay attention to in a resume is professional and personal qualities.

A merchandiser must know his responsibilities, product range, have a good memory, a creative approach, be active, sociable, and persuasive. In addition, indicate that you are ready to work and earn money. An additional bonus for getting a position as a merchandiser is having your own car, so you can visit more retail outlets in less time, because public transport is not always quick and convenient, indicate this in your resume if you have a car.

Mobile and stationary merchandiser - what is the difference?

Based on the nature of their connection to a retail outlet, merchandisers are divided into two groups: mobile and stationary.

If the turnover is large and requires the constant presence of an employee , then full-time permanent merchandiser

If sales volumes are relatively low or very small mobile merchandisers work at such points , devoting several hours a day, or even a week, to working in a particular store every day.

What is the job of a merchandiser in an online store?

Often on specialized sites you can find advertisements for an open vacancy for a merchandiser in an online store. A logical question arises: if a merchandiser is a specialist serving a retail area, then how can he be useful in the field of distance selling?

Don't know your rights?

Based on the name of the profession, then nothing. In these cases, the employer simply substitutes concepts, declaring that he is looking for a merchandiser, although in fact he needs a marketer. The responsibilities of these specialists are generally similar, at least in terms of strategic interests.

Therefore, having a desire to get a job as a merchandiser

and when studying the relevant offers, you need to pay attention to the sales format declared by the employer.